IROCK Crushers Launches New Logo
IROCK Crushers, a leading manufacturer of mobile and portable crushing plants, screening plants and conveying equipment, is pleased to announce a new logo design launched in early 2020.
During the past year, IROCK Crushers has been evaluating its logo and corporate brand. Close to 30 years old, the company has evolved in its offerings, customers, and innovations. In the last five years, the product line has greatly expanded to serve the crushing and screening industry. The IROCK leadership team is committed to telling the IROCK story through this new logo, new branding, and by supporting our dealers in communicating this to customers and prospects.
“The new IROCK logo is a symbol of strength and growth. The modern font is bold and clean, and the new design of the conical piles more accurately represents what IROCK equipment can produce for its customers. The bold underscore line is a commitment to progress and continuous innovation. I am so proud to be a part of this rebranding process and I’m very encouraged about the positive feedback we have already received from employees, dealers, and customers,” stated Chris Larson, General Manager, IROCK Crushers.
Along with the new logo, IROCK has created consistent language around Values, Who We Are and What We Do. As a company, IROCK understands the importance for employees, dealers, and vendors to have a crystal-clear vision of the business and what it stands for.
The industry will start to see IROCK’s new logo on machines, parts packaging and service manuals starting in 2020 as well as on the new website.
“It is an exciting time to be a part of IROCK and we would not be able to take our company to the next level and see success without the support and achievements of our dealer networks and customers,” said Ken Taylor, Owner & President, IROCK Crushers.
IROCK provides mobile and portable crushing plants, screening plants, conveying equipment, and other related products for the demolition, recycling, and aggregate industries. IROCK’s robust equipment will increase production and profits while also reducing downtime and operational expenses. In addition to a premier product line that is easy to service and operate, IROCK Crushers provides expertise and outstanding service and support from a staff of industry experts. Headquartered outside of Cleveland, OH, IROCK Crushers is committed to providing quality, innovative, and productive equipment that has set the marketplace standard for close to 30 years.